Growing up as a farmer’s son, Lin Zuojun used to play hide-and-seek with his friends in the bamboo forest of Fujian province. Little did he know back then that he would one day make millions of yuan by selling those most common plants of the region.

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Green-biz pioneer Ray Anderson says sustainability literally pays for itself. With his new book Confessions of a Radical Industrialist, he wants to spur other business leaders to “climb Mount Sustainability.”

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